There has been a lot of buzz lately about the fast fashion industry and it’s negative effects on the creator, the wearer, and the environment. Fast fashion is all about quick fashion trends and is designed to drive profits by make consumers constantly feel out of fashion and outdated. Fast fashion retail giants use cheap products, cheap labor and materials that are terrible for the planet, to get clothing into stores at insanely cheap prices.
Traditionally clothing falls into two seasons: spring/summer and fall/winter. The fast fashion industry has 52 seasons, getting new styles on a weekly basis. Keeping up with the latest styles, or trying to, is almost impossible.
This practice means a lot for thrift stores and resale stores. Approximately 10% of the clothing donated in the United States gets resold. The rest sits in landfills, filling the land and water sources with harmful chemicals. As the fashion industry constantly turns over, more and more clothes get donated to thrift stores, consignment stores and resale stores. Experts have found that slow fashion, buying seasonal, quality pieces, is better for the environment and our wallet because each piece lasted longer.
As environmentalists and others sound the alarm about the fashion industry, many are wondering what they can do to reduce their environmental footprint while remaining fashionable. The answer is to shop at thrift stores and consignment stores as much as possible. Our Milwaukee thrift stores carry a wide variety of women’s, men’s, and children’s clothing. We also carry gently used furniture and many household items.
Customers that shop at Superthrift comment about the unique and quality items we receive. We carry name brand clothing, vintage clothing, high fashion items and plenty of accessories at incredible prices. Stop in today and see why Superthrift is the best thrift store in Milwaukee.
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